5 must consider points after recent google updates 2012
Sunday, May 13, 2012 by gaurav
No freshness boost for low-quality content
Google has modified a classifier they use to promote fresh content to exclude fresh content identified as particularly low-quality. So be careful here as well.

Better query interpretation
This launch by Google is all about understanding and serving queries. It let them better interpret the likely intention of your search query as suggested by your last few searches.

Informative and useful page titles
the title of the web pages would be important as been always. 

New index tier
Inclusion of the new index tier will make it more complex to get your pages on top. It’s all upto Google but you can do it always by following few selected precautions and taking care of Google guidelines.

More authoritative results
Authoritative content will get more weight now. Google tweaked a signal they use to surface more authoritative content and serve in SERPs.

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